# Unsubscribe options | GTM and Outreach

Source: https://exntra.in/help/unsubscribe

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# Unsubscribe options

Let people opt out in one click. Required by Gmail and Yahoo.

[Open in the app →](https://app.example.com/#/campaigns/new)

Every campaign must let people opt out. Anyone who unsubscribes is added to your blocklist and never emailed again.

## The three options

**One-click unsubscribe header** (on by default). Gmail and Outlook show their own **Unsubscribe** button at the top of your email. Gmail and Yahoo require this for bulk senders. Turning this off can hurt inbox placement.

**Unsubscribe text.** A plain line at the end of every email. It feels personal, with no link. For example: “Not the right person? Just reply ‘stop’ and I won’t email again.”

**Unsubscribe link.** A link at the end of every email that opens a one-click unsubscribe page.

## Replies that unsubscribe

When a reply says “unsubscribe”, “stop” or “remove me”, we unsubscribe the lead and stop the sequence automatically.

## In a running campaign

You can change these options any time. Changes apply to the next emails.

[Previous**Schedule and smart scheduling**](/help/schedule) [Next**Preview, test and review**](/help/test-and-review)

**Still stuck?** Use the chat button inside the app, or email us at [support@example.com](mailto:support@example.com).