Most cold email tools are priced in dollars and built for American teams. If you sell from India, a few things matter more.

Paying in rupees

GTM and Outreach is one plan, paid monthly or yearly in rupees, with the first month free. See the pricing page for the current price. Pay with UPI Autopay, cards or netbanking through Razorpay. Add your GSTIN and your invoices carry it, so you can claim input tax credit.

Sending in Indian Standard Time

Set each campaign's sending window and days in IST, or in your prospects' time zone. For US prospects, send in their morning: roughly 18:30 to 23:30 IST for the East Coast.

Zoho, Google Workspace and Microsoft 365

Many Indian companies use Zoho Mail. You can connect Zoho mailboxes with an app password, alongside Google Workspace and Microsoft 365. Zoho's sending limit moves with your reputation, so Zoho mailboxes have a lower default of 25 a day (reached after the slow start), and pause for an hour if Zoho asks you to slow down.

Know who hosts your prospects' inboxes

When you upload a list, we detect each contact's provider: Google Workspace, Gmail, Microsoft 365, Zoho, Rediffmail and others. With ESP matching, Zoho leads get email from your Zoho mailbox and Gmail leads from your Google one.

Follow the rules

Email people for a clear business reason, say who you are, and make unsubscribing easy.
Use contact data you have a lawful basis to use, in line with India's Digital Personal Data Protection Act, 2023.
When emailing Europe, the US or elsewhere, their rules apply too.

Start

Your first month is free and needs no card. Your first campaign, step by step.

Cold email software for Indian teams.